Adding TV Data

To add TV to your Funnel measurement, send Post-Logs to C3 Metrics with the following fields:

Use the following codes for DMA:

- National Spot: 9999
- Dual Feed East Coast: 2222
- Dual Feed West Coast: 4444
- DMA: use the standard DMA codes

Send the report to: help@c3metrics.com
Subject: TV Daily Report for [My Campaign Name]

To add TV Call data, C3 needs to capture data on each spot correlated with the call data. This data can be combined into a single file as follows:

Telephone Number | Station | Type of Buy | Date & Time of Call | DMA # | Creative | Length of Spot | Cost | Rating (if available)

Or you can provide two files. A Master TV file with the following:

Telephone Number | Station | Type of Buy | Date & Time of Spot | DMA # | Creative | Length of Spot | Cost | Rating (if available)

And a Call log with the following fields:

Telephone Number | Date & Time of Call | Cost | Outcome of Call