GDN - Google Display

If you are running Google Display direct via AdWords, there are two steps to getting up and running with C3 Metrics.

1) Google URL Append

Since your campaign is being managed directly via Google Adwords, you will need to append the destination URLs of every Ad utilizing Google's Value Track dynamic parameters. Google will dynamically ad in the correct data upon each click, such as keyword, etc, which makes tagging much easier. This can be accomplished in minutes via Google's Upgraded URL feature which separates the tracking codes from the landing page URL via a tracking template.

Add the following to the end of your Google Ads destination URL:

c3api=XXXX,{adgroupid},{creative}

2) 1x1 Image Tag Append by Your Google Rep

There is no spot directly within AdWords to append a 1x1 tag, so you will need to contact your Google Rep to do this directly. Please note the addition of the 'c3ce' and the 'C3NO' parameters: 'c3c3' expires the cookie within the required GDN timeframe of 24 months.

Your Google Rep may have C3 Metrics complete this form, which requires the following details:

AdWords Account ID
Campaign Name(s)

Send the following tag to your Google Rep in the recommended email below:

<img width="1" height="1" border="0" style="display: none;" src="https://XXX-img.c3tag.com/v.gif?cid=XXX&c3ce=700&C3NO=1&adid=%%CACHEBUSTER%%&c3api=XXXX,{adgroupid},{creative}">

Where 'XXX' is your C3 Metrics Campaign ID (CID) AND CREATIVE IS A DYNAMIC VARIABLE DONE BY GOOGLE.

SUBJECT: 3PAS Tracking Tag Added to AdWords for GDN

Hi,

We would like you to add the attached C3 Metrics 1x1 Tracking Tag to our GDN campaign within our AdWords Account.

C3 Metrics is certified to run and this is a process which goes thru your 3PAS Team.

The tag has within it a variable where your team will need to insert the Creative ID for each of the Ads.

If you have any questions, please contact help@c3metrics.com

Thank you,

Once your Google Rep adds the C3 Metrics 1x1, when you view your ads within AdWords, you will be able to see the tag as shown below:

Additional Details for your Google Rep
Occasionally you may be dealing with a Google Rep who is not familiar on how to insert a tag into GDN.

Explain that this is a process which goes thru their 3PAS Team

They may also ask for the following additional information:

Client Name:
Agency Name (name under which you have been certified for Ad Serving on our network. You must be already certified to use our service):
Name of your Ad Server (you must use a certified vendor< http://support.google.com/adwordspolicy/bin/answer.py?hl=en&answer=94230>;):
Budget for the campaign (minimum $10K/90 days):
Campaign Start date:
Campaign End date:
AdWords account number:
AdWords Campaign(s) Name(s):
Country & Language of campaign(s):
Total Number of Ad Groups (across all new ad-served campaigns):
Total Number of Tags provided:

Before our team can implement your tags, you will need to first create your campaign shells in the AdWords interface, as well as specific ad groups. You will also need to add placements to your ad groups (note: we cannot implement your tags if you have less than 4 placements per ad group). Please ensure that the start and end date in your AdWords campaign settings correspond to the start and end dates set up for your tags in your Ad Server.

Google Reporting

For Google AdWords reporting, you can either allow our API access to your AdWords report or setup automatic reporting on your own.

For API Access

1) Enable Access to your Google AdWords Account(s)

To enable C3 Metrics and Google AdWords syncing, we will need you to provide us with your Google Customer ID. This is the 10-digit number found in the upper right hand corner when you access your Google AdWords account. If you utilize more than 1 AdWords account for your campaign, please provide all of the Account IDs. C3 will request access and you will need to approve access on your end. Please email this to help@c3metrics.com with the subject line: Google API Access for XYZ Campaign.

2) Approve the request

You will receive an email to login and click 'Accept request' and C3 will sync up with your AdWords account. This will allow C3 to handle the import of all of your Google Paid Search spend.

For Automatic Reporting

Navigate into your AdWords account and click on the Ads tab.

Click on Customize Columns

Select Id. This is the Id of the actual AdWords Ad.
Click Save and now Click on the Download Icon

Click on the Ad Segment Section

Look to add the 'Keyword/Placement' Segment

Also select the Day Segment

Scroll down and click on the Email and Schedule Report section. From here you would need to select 'Specific account users and me' and designate the email to send it to. Our recommendation is that you have the email sent to yourself 'Daily' and then set up a rule to have it automatically forward to our address 'help@c3metrics.com' on a daily basis.

The Report will have (at a minimum) the following fields.