Tracking Print

Compliance on unique URL's is not exact as the majority of people will just type the brand name into a search engine or go to the main URL.  The Unique URL is utilized as a proxy from which to gross up the numbers.  

C3 recommends either running several market tests to compare conversion and visit ratio to the unique URL vs. the main URL in specific market to create your own multiplier or use our standard of 6.2X.

After that multiplier is applied, the advertiser gets the benefit of C3's attribution for a vehicle that is nearly impossible to measure.  The cost of that print ad is applied just like the cost of a paid search term, or display tactic--and you get an attributed ROAS number or an attributed CPA number.

What's next?

You optimize your print buys just like any other media.  Reducing the size of some ads to come into your allowable CPA, expanding beyond C & D counties of the publication to scale further.  One client went from  spending $80k per month unprofitably to spending more than $200k per month very profitably.

The old can become new with attribution.

By utilizing a GoDaddy domain for a print URL, marketing can easily bypass IT and get print tracking live within 15 minutes.

After you purchase a new URL, click on Settings, scroll down to Forwarding and click on Manage.

Click on 'Add Forwarding'

Enter your normal landing page or home page and add the following parameter:

/?c3ch=Print&c3nid=[ENTER NAME OF PRINT CAMPAIGN AND REMOVE BRACKETS]

Now click 'Add'

Click 'Save'