MediaMath

Integrating C3 Metrics within MediaMath is a simple cut and paste.  You will be adding an 'Impression Tag' and a 'Landing Page URL Suffix' which will be utilizing MediaMath macros.  We recommend you have your MediaMath team make these changes.

Impression Tag

The following Impression Tag needs to be deployed with all creatives.

<script type="text/javascript" src="https://cdn-view.c3tag.com/v.js?cid=XXX&c3ch=Display&c3nid=[BID_ATTR.site]-[AD_ATTR.strategy]&creative=[AD_ATTR.creative]&size=[AD_ATTR.width]x[AD_ATTR.height]"></script>

IMPORTANT:  replace the 'XXX' with your assigned C3 Metrics CID

Landing Page URL Suffix

The following needs to be appended to every landing page URL.

&c3ch=Display&c3nid=[BID_ATTR.site]-[AD_ATTR.strategy]&c3creative=[AD_ATTR.creative]&c3size=[AD_ATTR.width]x[AD_ATTR.height]

Daily Report Feed

A daily Site Transparency report should be set up with the following fields:

START_DATE
END_DATE
ORGANIZATION_ID
ORGANIZATION_NAME
ADVERTISER_ID
ADVERTISER_NAME
CAMPAIGN_ID
CAMPAIGN_NAME
CAMPAIGN_START_DATE
STRATEGY_ID
STRATEGY_NAME
SITE_DOMAINCLICKS
IMPRESSIONS MEDIA_COST
POST_CLICK_CONVERSIONS
POST_VIEW_CONVERSIONS
TOTAL_CONVERSIONS
TOTAL_SPEND

Send the report to:  help@c3metrics.com 
Subject: [My Campaign Name] Daily Transparency Report