Marin

C3 automatically integrates with Marin.

All that's needed is a simple change in the URL structure (made directly by your Marin team) and an automatic report.

Please follow the integration below based upon how Marin is set-up within your Search campaign.

Keyword Level Implementation

1)  URL Append

Ask your Marin Account Manager to append your destination URLs by updating the URL Builder to dynamically include both the Marin Keyword ID as follows:

c3apimn=[uniq_id]

Follow standard URL query rules:  if there are other parameters in the query string use an Ampersand (&): 

&c3apimn=[uniq_id]

If there are no other query strings in the URL, then use the following instead:

/?c3apimn=[uniq_id]

2)  Automatic Report

Set up 2 daily reports to come to C3 Metrics as follows:

Keyword Level Report with the following fields

Keyword ID | Engine | Campaign | Ad Group | Keyword | MatchType | Cost | Date

Send the reports to:  help@c3metrics.com
Subject: Marin Daily Report for [My Campaign Name]

Ad or Creative Level Implementation

1)  URL Append for Google

Ask your Marin Account Manager to append your destination URLs by updating the URL Builder to dynamically include both the Publisher Creative ID and Keyword for Google as follows:

c3api=XXXX,{creative},{keyword}

Where XXXX represents the last 4-digits in your Google AdWords ID

2)  URL Append for Bing

c3api=bing,{AdId},{OrderItemId}

3)  Spend Reporting

Please provide read-only access to C3 Metrics to both your AdWords and Bing account.  Contact your C3 Metrics Account Manager to provide the proper email address.