MediaPlex
C3 automatically integrates with MediaPlex.
All that's needed is a simple change in the URL structure (made directly by your MediaPlex team) and an automatic report.
1) URL Append
Ask your MediaPlex Account Manager to append your destination URLs to include the Marin Keyword ID as follows:
c3apimx=MediaPlex_KEYWORDid
2) Automatic Report
Set up a daily report to come to C3 Metrics with the following columns:
Keyword ID | Engine | Campaign | Ad Group | Keyword | MatchType | Cost | Date
Send the report to: help@c3metrics.com
Subject: MediaPlex Daily Report for [My Campaign Name]