Hulu Integration

C3 automatically integrates with Hulu.  

All that's needed is a simple change in the URL structure (made directly by your Hulu team), an impression pixel and an automatic report.

Read This Tagging Rule First

When adding parameters to any URL, there's a simple rule which MUST be followed or your links may stop working.  The rule has to do with whether you use a question mark (?) or an ampersand (&) when adding to your link.  It is really simple:  the first parameter added to a link has to use the question mark.  For example, if your link is  http://mydomain.com/123.html and you're adding a C3 Metrics tag for CJ, the resulting URL would be following:
Notice how the first parameter is using a question mark (/?)
If your link was instead    http://mydomain.com/123.html/?utm_source=Video&utm_creative=red-dress, the resulting URL would be:

Notice how the parameter for C3 is utilizing an ampersand (&) prior to the C3 tags.

Impression Tags

Hulu impressions tags need to be broken out by device type, for each placement ID you will need a version of the following:

Desktop:

https://XXX-img.c3tag.com/v.gif?cid=XXX&c3ch=Video&c3nid=HULU-DESKTOP-[Enter Placement ID and Remove Brackets]&adid=%%CACHEBUSTER%%

Mobile/Tablet:

https://XXX-img.c3tag.com/v.gif?cid=XXX&c3ch=Video&c3nid=HULU-MOBILE-[Enter Placement ID and Remove Brackets]&adid=%%CACHEBUSTER%%

OTT:

https://XXX-img.c3tag.com/v.gif?cid=XXX&c3ch=Video&c3nid=HULU-OTT-[Enter Placement ID and Remove Brackets]&adid=%%CACHEBUSTER%%

URL Appends

As with the impression pixel the URL appends need to be broken out by Device Type and Placement ID as follows:

Desktop:

&c3ch=Video&c3nid=HULU-DESKTOP-[Enter Placement ID and Remove Brackets]

Mobile/Tablet:

&c3ch=Video&c3nid=HULU-MOBILE-[Enter Placement ID and Remove Brackets]

OTT:

&c3ch=Video&c3nid=HULU-OTT-[Enter Placement ID and Remove Brackets]

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