Hulu Integration
C3 automatically integrates with Hulu.
All that's needed is a simple change in the URL structure (made directly by your Hulu team), an impression pixel and an automatic report.
Read This Tagging Rule First
Notice how the parameter for C3 is utilizing an ampersand (&) prior to the C3 tags.
Impression Tags
Hulu impressions tags need to be broken out by device type, for each placement ID you will need a version of the following:
Desktop:
https://XXX-img.c3tag.com/v.gif?cid=XXX&c3ch=Video&c3nid=HULU-DESKTOP-[Enter Placement ID and Remove Brackets]&adid=%%CACHEBUSTER%%
Mobile/Tablet:
https://XXX-img.c3tag.com/v.gif?cid=XXX&c3ch=Video&c3nid=HULU-MOBILE-[Enter Placement ID and Remove Brackets]&adid=%%CACHEBUSTER%%
OTT:
https://XXX-img.c3tag.com/v.gif?cid=XXX&c3ch=Video&c3nid=HULU-OTT-[Enter Placement ID and Remove Brackets]&adid=%%CACHEBUSTER%%
URL Appends
As with the impression pixel the URL appends need to be broken out by Device Type and Placement ID as follows:
Desktop:
&c3ch=Video&c3nid=HULU-DESKTOP-[Enter Placement ID and Remove Brackets]
Mobile/Tablet:
&c3ch=Video&c3nid=HULU-MOBILE-[Enter Placement ID and Remove Brackets]
OTT:
&c3ch=Video&c3nid=HULU-OTT-[Enter Placement ID and Remove Brackets]