Site Served Display Ads

C3 integration for site served ads is simple. For Impression, View-Through and Viewability measurement, the C3 View-Through tag needs to be sent out to each Vendor on the plan. In addition, the c3ch parameter for Channel and c3nid parameter for Vendor used in the view tag will also be used in the click-thru tag. By utilizing these in conjunction, data will flow seamlessly into your dashboard.

1

Sending out View Tags

You will be creating and sending out View Tags directly to your partners. Below is a standard tag utilizing the minimum parameters of c3ch and c3nid:

<script type="text/javascript" src="https://cdn-view.c3tag.com/v.js?cid=XXX&c3ch=[CHANNEL NAME]&c3nid=[PARTNER NAME]"></script>

XXX indicates your unique Campaign ID assigned by C3.
Additional Parameters for Creative and Placement can also be added be appending the tag as follows:

<script type="text/javascript" src="https://cdn-view.c3tag.com/v.js?cid=XXX&c3ch=[CHANNEL NAME]&c3nid=[PARTNER NAME]&creative=[CREATIVE]&placement=[PLACEMENT]"></script>

2

Click-Thru Destination URL Change

You will also need to append the Click-Thru Destination URL for with c3ch & c3nid as follows:

&c3ch=[CHANNEL NAME]&c3nid=[PARTNER NAME]

You can also add in Creative, Placement and Size as follows:

&c3creative=[ENTER CREATIVE NAME]&c3placement=[ENTER PLACEMENT NAME]&c3size=[ENTER SIZE]

http://mydomain.com/?c3ch=[CHANNEL NAME]&c3nid=[PARTNER NAME]

IMPORTANT: if there are other tracking tags already in place, you would use another ‘&” in place of the ‘?” as follows:

http://mydomain.com/?id=otherTracking&123=best&c3ch=[CHANNEL NAME]&c3nid=[PARTNER NAME]