Dart Search / DS3

C3 automatically integrates with Dart Search.

All that's needed is a simple change in the URL structure (made directly by your Dart Search team) and an automatic report.

1)  URL Append

Ask your Dart Search Account Manager to append your destination URLs to include the Dart Search Keyword ID, which can add as a dynamic parameter as follows:

c3apidt={_dskeywordid}

2)  Set Up An Automatic Report

Click on Trafficking and navigate to Reporting & Attribution

Click on Report Builder

Give your report a Name, select yesterday as the Date and select the Paid Search Report Template

Under Dimensions, click on 'add/remove', type in date and tick the box for Date.

Now search for Match and tick the box for 'Paid Search Match Type' and click Done.

Under Metrics , click 'add/remove', type in cost and click on 'Paid Search Cost'.

Tick the box for Active, put the Expire date to far into the future.

Under Delivery, if C3 has access, tick the box for Email owner, make certain Attachment is highlighted.

You can also add additional emails by clicking +add people to send to 'help@c3metrics.com'

Click Save.

Run the report and confirm the following fields are appearing:

Keyword ID | Engine | Campaign | Ad Group | Keyword | MatchType | Cost | Date