Acquisition Email

IMPORTANT:  You will need to replace [NAME / DATE of EMAIL CAMPAIGN] with some other variable or this will not track properly.

Additional C3 parameters such as placement and creative can also be included to allow for A/B testing an email acquisition campaign as follows:

<img width="1" height="1" border="0" style="display: none;" src="http://XXX-img.c3tag.com/v.gif?cid=XXX&c3ch=Email&c3nid=[NAME / DATE of EMAIL CAMPAIGN]&creative=[CREATIVE NAME]&placement=[PLACEMENT]">

In the case of a CRM Connector or C3 Metrics Account ID parameter, the 'c3_account_id' parameter is to be added as follows:

<img width="1" height="1" border="0" style="display: none;" src="http://XXX-img.c3tag.com/v.gif?cid=XXX&c3ch=Email&c3nid=[NAME / DATE of EMAIL CAMPAIGN]&creative=[CREATIVE NAME]&placement=[PLACEMENT]&c3_account_id=[ENTER CRM ID HERE]">

Tagging The Email Click

Email click tagging is done with a URL append, just as you're used to doing for any tracking.

&c3ch=Email&c3nid=[NAME / DATE of EMAIL CAMPAIGN]

As with the view, the email click can also be appended with both creative and placement parameters as follows:

&c3ch=Email&c3nid=[NAME / DATE of EMAIL CAMPAIGN]&c3creative=[CREATIVE]&c3placement=[PLACEMENT]

IMPORTANT:  When adding parameters to any URL, there's a simple rule which MUST be followed or your links may stop working.  The rule has to do with whether you use a question mark (?) or an ampersand (&) when adding to your link.   

It is really simple:  the first parameter added to a link has to use the question mark.   

Secure Tags

If you believe secure tags are required, the only change is in the C3 View tag and you will only need to change http to https as follows:

<img width="1" height="1" border="0" style="display: none;" src="https://XXX-img.c3tag.com/v.gif?cid=XXX&c3ch=Email&c3nid=[NAME / DATE of EMAIL CAMPAIGN]">