Email Newsletters & CRM
For Email newsletters, CRM email and other email which is sent to your active customers, C3 suggests tagging only the click event and not the view. This article will demonstrate how to properly tag in both a basic and advanced configuration and explain why you should not be tagging views of your regular contact emails.
In this article
Tagging The Email Click
Email click tagging is done with a URL append, just as you're used to doing for any tracking.
&c3ch=Email&c3nid=[NAME / DATE of EMAIL CAMPAIGN]
&c3ch=Email&c3nid=[NAME / DATE of EMAIL CAMPAIGN]&c3creative=[CREATIVE]&c3placement=[PLACEMENT]
IMPORTANT: When adding parameters to any URL, there's a simple rule which MUST be followed or your links may stop working. The rule has to do with whether you use a question mark (?) or an ampersand (&) when adding to your link.
It is really simple: the first parameter added to a link has to use the question mark.
Why you should not tag contact emails
If this is for an email acquisition campaign — yes, that type of campaign you would tag the view event. But for regular CRM, newsletter/customer contact emails …depending on the volume , it will obscure results for other paid media sources which can be scaled.