Capturing View Data

Capturing accurate view-through data is very simple with C3 Metrics.  This article will provide an overview of utilizing C3 view tag and teach you how to properly tag any Display, Email or any other event for which you wish to provide view-through attribution credit.

In this article

Standard View Tag

The standard view tag utilizes the same c3ch and c3nid parameters used in your destination URL to capture clicks 
<script type="text/javascript" src="http://cdn-view.c3tag.com/v.js?cid=XXX&c3ch=[CHANNEL NAME]&c3nid=[PARTNER NAME]"></script>
where XXX indicates your C3 Campaign ID

The following additional parameters can also be added:

  • size
  • creative
  • placement
  • advertiser
  • campaign
  • adid
Combining all of the parameters would yield the following tag: 
<script type="text/javascript" src="http://cdn-view.c3tag.com/v.js?cid=XXX&c3ch=[CHANNEL NAME]&c3nid=[PARTNER NAME]&size=[SIZE]&creative=[CREATIVE]&placement=[PLACEMENT]&advertiser=[ADVERTISER]&campaign=[CAMPAIGN]&adid=[AD ID]"></script>

rf=1 should be applied to tags that will be placed on pages that utilize auto refresh

Note:  C3 metrics will record these impressions as originating from an auto refresh page. All impressions that are marked as auto refresh will be counted as default unless otherwise specified

Secure Tag

The C3 Metrics view tag can run under both secure (https) and non-secure (http) without requiring a new tag.

The only change that is needed is to simply change the http to https.
Non-Secure Tag 
<script type="text/javascript" src="http://cdn-view.c3tag.com/v.js?cid=XXX&c3ch=[CHANNEL NAME]&c3nid=[PARTNER NAME]"></script>
Secure Tag 
<script type="text/javascript" src="https://cdn-view.c3tag.com/v.js?cid=XXX&c3ch=[CHANNEL NAME]&c3nid=[PARTNER NAME]"></script>

Image Tag

There are special circumstances where the C3 View Tag cannot be utilized  (Email, Yahoo Home Page, GDN, etc) and an Image Tag is required.  The Image Tag utilizes the same parameters, but the file name and prefix are different.  The Image Tag can also be called as a Non-Secure (http) or a Secure tag (https).

Non-Secure Image Tag 
<img width="1" height="1" border="0" style="display: none;" src="http://XXX-img.c3tag.com/v.gif?cid=XXX&c3ch=[CHANNEL NAME]&c3nid=[PARTNER NAME]">

Secure Tag 

<img width="1" height="1" border="0" style="display: none;" src="https://XXX-img.c3tag.com/v.gif?cid=XXX&c3ch=[CHANNEL NAME]&c3nid=[PARTNER NAME]">

Ad Servers

View Tag distribution for Ad Servers is very simple.  Select your AdServer below for detailed instructions:

Email

View tags within your email acquisition campaigns are great for determining their overall effectiveness.  You will not be able to run the standard JavaScript tag within your email, so instead you will utilize the Image Tag.  At a minimum, you will need to utilize the basic c3ch and c3nid parameters as follows: 

<img width="1" height="1" border="0" style="display: none;" src="http://XXX-img.c3tag.com/v.gif?cid=XXX&c3ch=Email&c3nid=[EMAIL CAMPAIGN NAME">

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