Viewable Impression & Conversions
Viewable Impressions and Viewable Conversion are natively integrated into the C3 Metrics platform. This article will provide an overview of the C3 Metrics proprietary technology.
In this article
Viewable Impressions
The C3 Metrics platform incorporates the most advanced viewable impression technology available. The technology measures every impression, works in all major browsers, deploys instantly, is certified for all major networks & publishers and works across nested, cross-domain iframes. C3 counts every single impression and does not have to rely on projections, sampling nor browser exploits to see thru an iFrame.
Viewable Conversions
Cookies are dropped with every one of your ads, whether anyone saw it or not. Unfortunately, since your view-through conversions are cookie-based, ads which are never seen are receiving conversion credit – defeating the very purpose of viewable impressions.
Viewable Conversions take real-time viewable impression data and feed it directly to the C3 conversion gatekeeper so that only display ads viewed are eligible for conversion credit.