Adobe Media Optimizer

C3 integrates with Abobe Media Optimizer via a simple change in the URL structure (made directly by your Adobe team) and an automatic report.

1) URL Append

Ask your Adobe Account Manager to append your destination URLs to include the Adobe EF-ID, the unique ID associated with every keyword as follows:

c3api=Adobe_EF-ID

IMPORTANT: If the campaign is tagged at the Ad level, then utilize Google's Value Track Parameters as described here.

Set up a daily report to come to C3 Metrics with the following columns:

Adobe EF ID | Engine | Campaign | Ad Group | Keyword | MatchType | Cost | Date

Send the report to: help@c3metrics.com
Subject: Adobe Daily Report for [My Campaign Name]