Big Data - Viewable Impressions and Clicks

Viewable Impressions by Partner / Placement

Viewable Impressions can be viewed as part of the 'Big Data' section of your C3 Metrics Reporting.  Navigate to the left hand menu, click on 'Big Data' and select "Viewable Impressions"

Select your desired date range and click Submit.

Viewable Impression data will appear below.  To view a graph, click on the graph symbol next to the field you wish to view.

What Do The Column Headers Mean

• ID NAME / ID = the ID which is passed in the C3 viewable impression tag and name assigned for reporting.
• RENDERED IMPRESSIONS = impressions which have fully loaded. If the user changes to another page before the ad has been loaded, C3 would not count an impression.
• VIEWABLE IMPRESSION = impressions where C3 has certified that greater than 50% of the ad has been in the viewport of the user for at least 1 second.
• STATUS UNDETERMINED  = impressions where C3 is unable to determine the viewability state of the ad.

Reporting Discrepancies

C3 reporting of Impressions and Clicks may not match reporting from your current sources.

• Impression Discrepancies:  
  AdServer impressions measure the ad being called (server call); C3 does not count an Impression until the ad is fully loaded onto the publisher page.
  
• Click Discrepancies:
  Clicks are measured the moment the user clicks on the link; C3 does not count a click until the user shows up on the destination URL and the page has fully loaded.