FAQ
Answers to some of the most Frequently Asked Questions.
- Can C3 capture SEO, Social and Referral Traffic?
- What is the Impact and Difference Between IMG and JS View Tags?
- What are the advantages of the Bayesian approach?
- How do you add C3 Tags inside of Google Tag Manager?
- What methods are taken by C3 to insure data security?
- What are the default TV Dayparts used for reporting?
- Why does the Roster sometimes get Originator credit
- Can C3 connect Offline Conversion events into Attribution?
- Why are C3 Click Counts different than AdWords or Google Analytics?
- How does C3 measure and optimize Upper Funnel Activity?
- What Google Tag Manager Custom JavaScript Variables Can Be used to Capture Form Data?
- How does the length of the TV attribution window affect performance?
- What is the advantage of the C3 Metrics modeling approach?
- Does C3's system enable multiple conversion events?
- What does it mean when my Total Conversions Don't Match to C3's Total 'Events'?
- Why Impressions from the Ad Server Don't Match to C3?
- How do I set NPV values for different conversion events?
- How does a change in geography (national/local) affect TV performance?
- Can C3 integrate into 3rd party dashboards such as Datorama, Domo and Tableau?
- How does a change in daypart affect TV performance?