Dashboard - Value by Channel

Based on the Cross-Channel Attribution table, this chart displays the Distribution of Attributed Value of each channel for the chosen time period.

Total Attributed Value is the value which a particular channel , network, keyword, etc contributed in the funnel. In this case, it is broken out by channel. This is the total of all fractional value for every conversion event during the selected time period.

There is also the ability to toggle Non-Paid media such as Organic (by clicking "+ Non-Paid") into this graph, see below:

Lastly, These graphs also allow for the lens of funnel position to best understand what media is driving which part of the funnel. (ORAC)