Dashboard - Optimization Engine

To use the in dashboard Optimization you need to first navigate to the Channel Details of the channel you wish to optimize.

Once in the Channel Details tab check off the box labeled "Optimize".

A window will pop up, use the designated area to input your AVSR or ACPA goals.

The system will then calculate the Annualized Savings for Reallocation as well as exact amounts of where to increase or decrease spend as seen below in the live sample of the optimizer for Google Non-Brand.